LEGO Opens the FIRST Certified Store in Mindanao and Partners with UNICEF Philippines

Fun, intuitive and simple– these are the hallmarks of toy design that made the LEGO bricks and mini figures the most beloved toys worldwide. A brainchild of carpenter Ole Kirk Kristiansen who introduced it in Denmark stores in 1932, the brand soon went global and it did not take long when it became a hit in the Philippines, earning a steadily growing following from children and those young at heart who use each LEGO piece to build toys and realities straight from their imagination. 

Encapsulating the dream of its founder to "inspire and develop the builders of tomorrow", the global toymaker continues to expand its presence in the Philippines market by opening LEGO's 6th Certified Store in Centrio Mall, Cagayan de Oro City on April 1, 2017. A LEGO certified store offers the following unique features that inspire and develop the builders of tomorrow through creative free play and developing the imagination:

*Pick-a-Brick wall (PAB)– a custom-built fixture filled with LEGO bricks and elements where shoppers can hand-pick and select what they need to build something based on their own design and imagination.


* Fully assembled LEGO sets around the circumference of the store to inspire LEGO fans.*  An interactive play area to give children a "hands-on, minds-on" experience with LEGO bricks. 
* Exclusive LEGO sets available

The store is the fifth in a series of stores that will open from Manila to Davao in the country under LEGO's "Better With Every Brick" campaign. LEGO together with UNICEF Philippines, UN's agency that supports children's welfare, will work together to help build the first National Center for Children with Disabilities in PGH. A portion of sales with be donated for the Center's construction. LEGO also issued a cheque worth Php 500,00 as part of the fundraising drive to raise money for the construction of the Centre.

As part of the LEGO Golden River Expedition, check these exciting deals for the whole month of April:

For a minimum single receipt purchase of P3,999.75 on any LEGO item/s from the LEGO Certified Store Centrio from April 1 to 30, 2017, P1,000 of the sale proceeds will go to UNICEF to help build the Centre.

Also, for the entire week from April 1 to 9, LEGO will have several Gift with Purchase promotions that will make you want to keep on coming back for more with a minimum single receipt purchase of P1,999.75 on any LEGO set/s from the store! From April 1 to 3, start a minifigure collection with your Build A Minifigure set. From April 4 to 6, bring home your very own LEGO Easter Chick! From April 7 to 9, with just a few days before Holy Week, celebrate Easter Sunday with LEGO with the Painting Easter Egg Set.

For all comic fans out there, you can also check out the exciting and innovative LEGO Brickheadz line featuring Batman, Batgirl, Joker, Robin, Captain America and Iron Man.

 Lastly, you can purchase LEGO poly bags in support of the fundraising campaign for the National Centre for Children with Disabilities where 100% of the proceeds from the sale of each poly bag will be donated to this UNICEF Project.

It's the brick that keeps on building!

Visit the LEGO Certified Store Centrio at the Ground Floor, open from Mondays to Sundays from 10:00 AM to 9:00 PM